Casa E. di Mirafiore

In 1878 Emanuele Alberto Guerrieri, Count of Mirafiore, son of the first King of Italy, founded Casa E. di Mirafiore with his estates in Barolo and Fontanafredda. A noble farmer-entrepreneur, he dedicated himself to wine with an absolutely modern approach and, along with his oenological commitment, spent lots of energy for the community, completing the construction of the village for the community of employees, building farmhouses, cellars, stables and a church, and founding the F.A.O (Fratellanza Agricola Operaia), the first form of recreational club for employees. In the following years, under his leadership, production immediately took an innovative turn, with constant attention to the production of quality wines, particularly Barolo. Widespread success and acknowledgement followed and by 1890 Barolo Mirafiore was exported all over the world, as proven by the awards received in Brussels, Chicago and San Francisco. In 1900, after the death of the founder, Emanuele Alberto, Casa E. di Mirafiore reached its maximum commercial expansion. Under the management of Emanuele Alberto’s son, Gastone, things began to deteriorate, as the young man’s passions and talents did not reflect those of his skilled father. This, combined with the great economic depression and phylloxera, led the company into decline and bankruptcy. In 1931 the Mirafiore brand was sold for just 100,000 lire and then – all but forgotten by the market - ceased to be used for over 70 years. In 2008 Mirafiore returned home to the heart of the estate and became a real winery, where production of its Cru Barolos was resumed. Mirafiore’s current production – while in step with the times – remains always mindful of the philosophy promoted by the winery’s founder, Count Emanuele Alberto, and firmly connected to the traditions of the past. While many collateral projects are enhancing the name and reputation of Mirafiore, accolades have also been pouring for its wines, including the Platinum Best Medal 2016 for the 2007 Barolo Riserva, with a BEST IN SHOW mention at the Decanter World Wine Awards. In 2018 Casa E. di Mirafiore became a fully-fledged Organic Estate.